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Communication – Maximize the Message

The Art of Communication… and the Science behind the Art

Andrew discuss the art and science behind effective communication and how you can maximize your message, on his weekly radio show, Get Warrior Tough, heard weekly on WCCP FM 105.5 The Roar.  Radio Studio Shot

7% of our message in the WORDS and LANGUAGE we use

38% of our message is the TONE of our VOICE

55% of our message is communicated VISUALLY – facial expressions, body language & posture, the clothes and colors you wear, and your appearance, charisma and presence.


The words we speak are the least important part of our message, yet most of us focus on that part first and the most.  Take complete control of yourself first, (CEO of You, Inc. – control of your body, mind and emotions) then drill down.

Boo Yah!

14 Secrets of Peak Performance

These secrets are right out of the Marine Corps manual.  If you want to achieve Peak Performance, start here.  The Corps has produced some of the best Mental Toughness coaches in the history of the world.  (And these coaches demand Peak Performance! I can still hear my Drill Instructor’s voice in my head, even after 29 years. Hah!) 


1. Justice: being fair and consistent.


Secrets of Peak Performance

2. Judgment: thinking about things clearly and the filter to make sound decisions.


3. Dependability: the ability to be relied upon.


4. Initiative: taking action and getting things done.


5. Decisiveness: the ability to make good decisions and quickly.


6. Integrity: being honest and truthful, even when no one is looking.


7. Enthusiasm: a sincere effort with genuine energy.


8. Bearing: carrying yourself confidently.


9. Unselfishness: putting others’ needs above your own.


10. Courage:  stand up for what is right and accept responsibility for your choices.


11. Knowledge: understanding the business at hand and understanding people.


12. Loyalty: being devoted to your team, your organization and your mutual goals.


13. Endurance: the stamina to overcome adversity and show this by example to others.


14. Tact: dealing with people in a way that fosters good relations.


We can’t work on all of these at once.  Go through the list one by one, each day working on a new one.  In two weeks, start the process over again and you’ll soon find your level of performance rising.


Boo yah!!

6 Conditions of a Peak Performer

The 6 Conditions of a Peak Performer, actually the voice of the REAL YOU, a GOOD Conscience.

We’ve been exploring the idea of your spirit (the REAL YOU, the user/administrator) dominating your body (flesh) and your soul (mind, will and emotions). (See the blog post: DeFrag Yourself).


6 conditions of a Peak Performer

In order for the REAL YOU, your spirit, to control and dominate your hardware (body) and your software (soul), you need to be able to open up, recognize, and distinguish when your spirit is talking to the rest of you, and when it’s your body or soul that is talking.


We’ve been talking about a Good Conscience being the highest value voice we hear, because it is the REAL YOU, the voice of your spirit, administrating your life and making the right decision every single time.  In order to achieve that kind of success rate in our good to bad decision making ratio we must sharpen our skills in recognizing and acting on that voice when we hear it.  And hear it, we must, if we want Peak Performance.


There are 6 conditions of a Good Conscience:


  1. PURE
  4. WEAK


In the coming days we will look at each of these conditions in depth.  Really, there are only three conditions.  Notice that there is merely a positive side and a negative side to the three condition.

As we learn to implement the positive conditions we will begin to achieve Peak Performance in every area of life!! Guaranteed!!!


Boo Yah!!

The Success Secret of Ancient Olympic Peak Performers


Peak Performer conscience

The ancient Greek Olympians were some of the first Peak Performers, blazing the trail for each of us who utilize their Mental Toughness Techniques.  They understood that they were a 3 Part Being (See DeFrag Yourself).


These ancient Peak Performers dominated their weak flesh with their willing spirits by honing their skill of listening to the voice of their spirit, their conscience.  The ancient Greek word for conscience is suneidesis (soon-i’-day-sis) and it literally means “Co-Perception” or to perceive together.  Together with what? Together with their 5 physical senses.  Their conscience, their suneidesis, was their 6th Sense.  It gave them the edge in reactionary situations but it also was the thing that helped them to dominate their bodies, and their souls (mind, will, and emotions).


These champions of old, almost magically, without the help of modern science, modern technology, (without Google, even), knew what to do to win.  They knew how to do it.  And most importantly, they knew when to do it.  All Peak Performers have this 6th Sense, not just as a warning system, like Spider Man’s Spidey Sense, but the REAL YOU, your spirit, taking into account all of the information gathered by your physical senses and processed at the sub-conscious level, at lightning fast speed.


If you begin to recognize this voice, and then begin to act on it instantly, your performance level will rise in proportion.  Here’s a simple example:  Several years ago, I was doing some maintenance on a rental property we owned, mostly yard work.  It was hot, humid and sunny.  My conscience, the voice of my spirit, told me to put on some sun screen about 2 hours into the morning.  I ignored it and, yup, was the proud owner of a scorching, blistering, sun burn.  Needless to say, my performance level for the next several dropped to almost nothing.


Ask yourself, have you ever done something or been somewhere when it all went south, and you said, “I knew I shouldn’t have done that!” or “I knew I shouldn’t have gone to that!” ? If you ever had that experience, you just located your suneidesis of the Ancient Olympic Champions.


Please go to the comments and share an experience when you heard your conscience but ignored it and what happened.  Or, share a time when you heard your conscience and acted on it.  Sharing these types of experiences help to make you more aware and more willing to act on your conscience.


Boo Yah!

2 Types of Conscience

We’ve been exploring the idea of your spirit (the REAL YOU, the user/administrator) dominating your body (flesh) and your soul (mind, will and emotions). (See the blog post: DeFrag Yourself: The 3 Parts of You).


In order for the REAL YOU, your spirit, to control and dominate your hardware (body) and your software (soul), you need to be able to open up, recognize, and distinguish when your spirit is talking to the rest of you, and when it’s your body or soul that is talking.


The VOICE with the highest value to YOU should and must be the Voice of YOUR SPIRIT.  Unless you place this voice at the top of your value system of voice sources, you abdicate your position as user/administrator of your life.


You know the voice of your spirit. It’s easily recognizable. The technical term for it is conscience.  Yup! That’s right! The voice of your spirit is your conscience.  Now when we use the word conscience, most times we picture a cartoon angel on one shoulder and a cartoon devil on the other, arguing over what is right and what is wrong.  Well, it’s a start but very basic notion of conscience.


2 types of conscience

Conscience can be broken down into two categories:


  1. Good Conscience
  2. Guilty Conscience


A guilty conscience is literally the VOICE of GUILT!  By definition it is full of labors, annoyances, hardships, pressed and harassed, bringing toil, and causing pain.  It sounds like what your Mom did to you growing up. Exactly! It is the voice that comes from a behavior checklist of do’s and don’ts.  It is a literally a pain in the neck, only lower.  If you are feeling guilty about something, STOP!! RED FLAG IT!! Ask yourself, is someone manipulating me into doing something?  The Guilty Conscience is NOT the VOICE of YOUR SPIRIT!! Let me say that again, if you are being made to feel guilty about anything, stop and ask yourself what is the source of this guilt? Is it your parents? Your Spouse? Your Boss? Your Customers? Your Diet Plan? Society? Your Friends?


A GOOD Conscience IS the voice of YOUR spirit, the REAL YOU!! To operate at Peak Performance, you must be at this level of consciousness, where YOU make your own decisions and administrate your own life.

By definition a good conscience is noble, honorable, affecting the mind agreeably, it is comforting, brings peace and is confirming.  A good conscience helps you choose correctly every single time, every single decision, every single belief, every single action.  Wouldn’t that be fantastic to make the right decision every time? Impossible, you say.  Well, maybe, but once I started operating out of a good conscience, my ratio of good decisions to bad ones shot through the roof!!   Because of that, I have extensively studied this level of consciousness and will share what I have learned with you in coming days, months and years.  (It’s too huge for a blog post, it’s a life-long endeavor.)

 Boo Yah!!


What Are Your 3 Most Valued Sources?

We’ve been exploring the idea of your spirit (the REAL YOU, the user/administrator) dominating your body (flesh) and your soul (mind and emotions). (See the blog post: DeFrag Yourself: The 3 Parts of You).

Value System of Thought Sources Peak Performance


In order for the REAL YOU, your spirit, to control and dominate your hardware (body) and your software (mind), you need to be able to open up, recognize, and distinguish when your spirit is talking to the rest of you, and when it’s your body or mind that is talking.


With all the voices in the world vying for our attention, and we now know these voices are “heard” as thoughts, we must begin to identify the sources of each of our thoughts.  Once a voice’s source is identified, we must now assign a value system to the various sources of these voices.


Let’s break it down.  How much value do you place on the voice of the crazy car dealership ads? “Come on down to Crazy Eddie’s Car Emporium, where our PRICES are INSANE!”  Probably not that much.  What about CNN or MSNBC or Fox News?  We usually pick a news source based on the value we place on that network’s voice.  (I pick NONE of the ABOVE because I guard my receiver (mind) and the voice of the media is usually things straight off of the RED FLAG LIST of thoughts/voices.)


Here’s today’s action step, take inventory of the 3 voices you hear most, and then place a value on each source. HINT: Dump the voices that are NOT helping you and replace them with new sources that spur you onto Peak Performance!




1. Talk Radio– voice of complaints and problems- value = 0


2. TV News – murders, wars, and natural disasters – value =1


3. Andrew’s Blog/NewsletterPeak Performance through Mental Toughness, success in life, happiness, GREEN FLAG LIST value = 100 + infinity times 10


Okay, I know, a little self-serving and over the top but that doesn’t mean it isn’t true! Hah!


If you aren’t writing out your inventory of voices and putting a value system on them, you are leaving a giant vacuum and allowing other source’s voices to become the user/administrator of your hardware (body) and software (soul -mind, will and emotions).

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Boo Yah!

“The Spirit is Willing But The Flesh is Weak!”

Last week, I heard someone say this just before they shoved a Little Debbie Cake into their mouth (it’s like a Twinkie or Tastyspirit is willing Peak PerformanceCake for those not from the South).


It got me to thinking that almost every single time in my life I’ve heard someone say this, it was always an excuse for cheating on their diet, or not exercising, or drinking too much the night before, etc.  What a CROCK! What this statement actually means is that the body (our flesh) is the easiest (weakest) part of our being to dominate.  (Read the blog post “DeFrag Yourself: The 3 Parts of You“).


Our spirit (the REAL YOU, the user/administrator) is willing to take control of the weak flesh and direct it to do the things is doesn’t want to do but are good for it. (You know like NOT SHOVE THE TWINKIE INTO YOUR MOUTH!)  Deep down, we all know what is and is not good for our bodies.  Remember, the next time your body is about to cheat on your nutrition plan, “Your spirit is WILLING and your body is WEAK, so DON’T cave to the weakest part of your being.


If you’ve been a reader of this blog for any amount of time you will notice I use a lot of “weight loss/diet/exercise” type of examples to illustrate my Peak Performance through Mental Toughness lessons.  The reason I do that is because the body is the weakest part of ourselves, and if we can’t control and dominate our bodies, we have no shot at dominating our souls (mind, will and emotions).


If you are being controlled by your body, you will NEVER achieve long-term success, let alone reach Peak Performance.  Sign up for the Newsletter and begin to cultivate your willing spirit and dominate that weak flesh.


Boo Yah!!

DeFrag Yourself: The 3 Parts of You

We defragment our computers in order to optimize them, i.e. get them running at Peak Performance!! Time to optimize ourselves and get up to Peak Performance.


Most people I know don’t realize they need to defrag themselves, let alone how to, where to start, or even that every human being is a 3-part being.  We may give lip service to that fact with sayings about “Body, Soul, and Spirit” but beyond that….nothing.

Defrag Yourself Peak Performance Training


We all are made up of these three components:


  1. Body  (our flesh, blood, bone, and tissue)
  2. Soul   (our mind, will, and emotions)
  3. Spirit  (the REAL YOU)


Duh, Andrew! I know it sounds basic, and it is, but let’s think on these things for a moment or two.  We are built a lot like our favorite device (desktop, laptop, tablet, or phone); we live in a body (the hardware or outer shell), have a soul (the OS, software, and apps), and we are spirit (the user/administrator).


Most of the people I have coached over the years had no idea that they were in charge of their bodies, not the other way around.  Most of us are dominated by our bodies, we eat whenever and whatever our bodies want, sleep when our bodies want, exercise (or mostly not) when our bodies want, etc.  What if your phone only charged its battery when the case wanted to; or powered up, not when you (the user/administrator), hit the button, but whenever the screen wanted to? RIDICULOUS, you say! Exactly.


Most of us, if we do get past our body’s total dominance, are driven by our emotions.  Those who are more advanced actually manage for short durations to run on will power, but will default back to their minds (thoughts, see RED FLAG LIST).  What if you (the user/administrator), went to text your BFF and your phone’s OS thought, “Yeah, I feel like some music instead,” and then just to spite you, it launched the Engelbert Humperdinck Pandora Channel?  (Read – call in sick to work because your soul (OS) thinks, “Yeah, I don’t feel like it,” and watch Jerry Springer instead.)


Time to defragment both the hardware and the software and take over the both of them.  You, (the REAL YOU, your spirit) needs to be dominant. If your spirit isn’t running the show (your life), chances are pretty high that the system is going to crash sooner rather than later, and it may already have.  Don’t fret, don’t feel bad about it, just fix it.  If your lawn mower didn’t start because the spark plug was bad, you wouldn’t feel bad about it, you would just fix it.  Let’s just replace some spark plugs.  A good start is to subscribe to the Newsletter! (I’m just saying.)

 Boo Yah!!