Marshawn Lynch – Is he just stubborn? Acting like a child? Or BRILLIANT?

Dutch, Qualk and Andrew tackle the Marshawn Lynch enigma on this Mental Toughness segment on Out of Bounds (WCCP 105.5 FM The Roar).

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Andrew reveals how Marshawn Lynch is employing a brilliant critical thinking strategy, taking a past problem of shyness and difficulty communicating, even with teammates and turning it into a capital asset by:

1) Weighing the RISK/REWARD ratio – Fines are tax deductible with all checks written directly by the player to a charity directed by the NFL

2) He has a limited shelf-life as a running back

3) He needs to differentiate himself with a Unique Selling Proposition

4) The less he says, the more we want him to say and give him more attention (You can lead a horse to water but you can’t make him drink – but you can SALT his OATS to make him thirsty)

The results are impressive, his Skittles ad, playing off of his media shyness goes instantly mega-viral, increasing his value as a celebrity endorser.

With good coaching, anyone can take problems or weaknesses and make them strengths – even turning being obstinate into brilliance.