“An investment in knowledge pays the best interest.”

Benjamin Franklin

Knowledge means information of the workings of things, especially gained through observation, identification, description, investigation, experience, and explanation. In short, we have to do some work to gain knowledge of our particular field or profession.  By way of a personal example, I was lacking knowledge on marketing and sales.  So I had to do something to gain the know how of the workings of marketing and sales.  I didn’t know what to do, how to do it, or when to do it.  I bought books, read articles and blogs, and I hired a marketing/sales coach. I had to DO (take action on my own) to gain this specific knowledge (NOTE: I hired a coach, not a firm to DO IT for me).  Nobody was beating down my door hand delivering it to me.

In what has become normal past practice for us, let’s check out the flip side of knowledge.  Its opposite includes: ignorance, unawareness, incomprehension, incapacity which results in weakness, helplessness, and being powerless.  Yup! That described me perfectly when it came to marketing and sales.  If, during your honest assessment, you find yourself in this state of being, get to work and start looking for the specific knowledge you need to solve your problem.  (Start with Google, you’ll get more info than you can handle.)  So put the bowl of ice cream down, get off the couch, turn off the game console, and go get some knowledge.  Books, articles, and webinars, are a good start but you will need to find someone in the real world to help you with the experience part of the deal.  Don’t skip over that, it is way more effective to learn with a coach or mentor.

Remember, diligence first, then conviction, followed by courage….but before you run onto the battle field make sure you get KNOWLEDGE!!

I’d love to hear from you with examples/stories from you own journey to the PEAK!

Holler!

Boo Yah!!